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Technical and Business Marcomm Writers on Writing White Papers, Data Sheets, Web Copy, Press Releases, and More…

Writing a professional white paper or other technical marketing document is a specialized endeavor that requires the skill set of a technical or business marketing communications writer.  A  marcomm writer is a niche specialist;  excelling at writing highly technical yet marketing-focused documents which include white papers but also encompass all forms of marketing communications such as product data sheets, solution briefs, web copy, reports, presentations, and anything else that needs to be communicated clearly at a high level. 

More than just copywriting; technical marcomm is outsourced intelligence
Businesses of all sizes have long understood the benefits of outsourcing non-core processes, transforming their enterprises into lean operations able to focus on core business strategies and relying on outside experts to fulfill more specialized needs.  Smart businesses utilize outsourcing as a long-term method of transforming their organization, enjoying the flexibility of having outsourced expertise on an on-demand, per-project basis.

A technical marcomm writer is practiced at delving into the details of highly-technical, specialized, or otherwise intricate concepts behind computer hardware and software, biotech and life sciences, engineering, and financial services to get to the heart of the message. A technical marcomm professional will ask the right questions, perform in-depth research, and translate high-level concepts into concrete marketing messages for an educated audience.  

The secret to great writing
Many companies struggle with trying to create professional marketing communications on their own.  Assigning an employee to complete the project, whether it be someone in the marketing department, an engineer, a product manager, or a combination of some or all of these people seems like a reasonable idea at first glance. Unfortunately, most companies taking this approach have experienced the disappointment of frustrated and overwhelmed team members, dragging deadlines, and sub-par results. 

The secret to writing a great marketing communications lies in understanding that the process requires more than just a strong writer, and more than just someone who understand the nuts and bolts of the product. Writing a great white paper, website or other marketing communication requires the ability to comprehend technical information, the focus to take the project from concept to completion, and the strategic writing skills and marketing savvy to translate that information into a readable document that inspires results.

Outsourcing your project to a marcomm professional combines the best of both worlds;  an expert technical marketing writer who is totally focused on the project, saving valuable staff resources and providing a quicker turnaround, AND a marketing professional offering an outside perspective that can lend a breath of fresh air to the project, and even bring to light previously overlooked advantages or value-adds.

Intuitive Business Communications
Intuitive has the skills and experience to provide effective business and technical marketing writing services for businesses in the high-tech, financial services, biotech, and engineering fields. Intuitive understands technical issues, marketing concerns, and focuses on the client’s needs. The results speak for themselves.  

Kate Headen, principal writer for Intuitive, will work tirelessly on your behalf to develop an unparalleled marketing document on time and on target. Intuitive invests in long-term relationships with each of our clients, and views our services in the context of an ongoing relationship as well as part of the client’s ongoing strategy.