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Marketing
communications writers on writing white papers, web copy, more…
Writing
a professional white paper or other
technical marketing document is a specialized endeavor that requires
the skill set of a technical or business marketing communications writer.
A marcom writer is a
niche specialist; excelling
at writing highly technical yet marketing-focused documents which include
white papers but also encompass all forms of marketing communications such
as product data sheets, solution briefs,
web copy, reports, presentations, and anything else that needs to be
communicated clearly at a high level. More
than just copywriting; technical marcom is outsourced intelligence A
technical marcom writer is practiced at delving into the details of
highly-technical, specialized, or otherwise intricate concepts behind
computer hardware and software, biotech and life sciences, engineering,
and financial services to get to the heart of the message.
A technical marcom professional will ask the right questions,
perform in-depth research, and translate high-level concepts into concrete
marketing messages for an educated audience. The
secret to great writing The
secret to writing a great marketing communications lies in understanding
that the process requires more than just a strong writer, and more than
just someone who understand the nuts and bolts of the product.
Writing a great white paper,
website or other marketing communication requires the ability to
comprehend technical information, the focus to take the project from
concept to completion, and the strategic writing skills and
marketing savvy to translate that information into a readable document
that inspires results. Outsourcing
your project to a marcom professional
combines the best of both worlds; an
expert technical marketing writer who is totally focused on the project,
saving valuable staff resources and providing a quicker turnaround, AND a
marketing professional offering an outside perspective that can lend a
breath of fresh air to the project, and even bring to light previously
overlooked advantages or value-adds. Intuitive
Business Communications
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We're a preferred vendor in the Boston, Massachusetts Copywriter section of Marketingtool.com.
We're a top-ranked provider on Guru.com
Visit my group blog at www.savvyb2bmarketing.com

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