Marketing
communications writers on writing white papers, web copy, more…
Writing
a professional white paper or other
technical marketing document is a specialized endeavor that requires
the skill set of a technical or business marketing communications writer.
A marcom writer is a
niche specialist; excelling
at writing highly technical yet marketing-focused documents which include
white papers but also encompass all forms of marketing communications such
as product data sheets, solution briefs,
web copy, reports, presentations, and anything else that needs to be
communicated clearly at a high level.
More
than just copywriting; technical marcom is outsourced intelligence
Businesses of all sizes have long understood the benefits of
outsourcing non-core processes, transforming their enterprises into lean
operations able to focus on core business strategies and relying on
outside experts to fulfill more specialized needs.
Smart businesses utilize outsourcing as a long-term method of
transforming their organization, enjoying the flexibility of having
outsourced expertise on an on-demand, per-project basis.
A
technical marcom writer is practiced at delving into the details of
highly-technical, specialized, or otherwise intricate concepts behind
computer hardware and software, biotech and life sciences, engineering,
and financial services to get to the heart of the message.
A technical marcom professional will ask the right questions,
perform in-depth research, and translate high-level concepts into concrete
marketing messages for an educated audience.
The
secret to great writing
Many companies struggle
with trying to create professional
marketing communications on their own.
Assigning an employee to complete the project, whether it be
someone in the marketing department, an engineer, a product manager, or a
combination of some or all of these people seems like a reasonable idea at
first glance. Unfortunately, most
companies taking this approach have experienced the disappointment of
frustrated and overwhelmed team members, dragging deadlines, and sub-par
results.
The
secret to writing a great marketing communications lies in understanding
that the process requires more than just a strong writer, and more than
just someone who understand the nuts and bolts of the product.
Writing a great white paper,
website or other marketing communication requires the ability to
comprehend technical information, the focus to take the project from
concept to completion, and the strategic writing skills and
marketing savvy to translate that information into a readable document
that inspires results.
Outsourcing
your project to a marcom professional
combines the best of both worlds; an
expert technical marketing writer who is totally focused on the project,
saving valuable staff resources and providing a quicker turnaround, AND a
marketing professional offering an outside perspective that can lend a
breath of fresh air to the project, and even bring to light previously
overlooked advantages or value-adds.
Intuitive
Business Communications
Intuitive has the skills and experience to provide effective business and
technical marketing writing services for businesses in the high-tech,
financial services, biotech, and engineering fields. Intuitive understands
technical issues, marketing concerns, and focuses on the client’s needs.
The results speak for themselves.
Kate
Headen, principal writer for
Intuitive, will work tirelessly on your behalf to develop an unparalleled
marketing document on time and on target. Intuitive
invests in long-term relationships with each of our clients, and views our
services in the context of an ongoing relationship as well as part of the
client’s ongoing strategy. |
