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_______________________________________________________________Technical
and Business Marcomm Writers on Writing White Papers, Data Sheets, Web
Copy, Press Releases, and More…
Writing
a professional white paper or other technical marketing document
is a
specialized endeavor that requires the skill set of a technical or
business marketing communications writer.
A marcomm writer is a
niche specialist; excelling
at writing highly technical yet marketing-focused documents which include
white papers but also encompass all forms of marketing communications such
as product data sheets, solution briefs, web copy, reports,
presentations, and
anything else that needs to be communicated clearly at a high level. More
than just copywriting; technical marcomm is outsourced intelligence A technical marcomm writer is practiced at delving
into the details of highly-technical, specialized, or otherwise intricate
concepts behind computer hardware and software, biotech and life sciences,
engineering, and financial services to get to the heart of the message.
A technical marcomm professional will ask the right questions,
perform in-depth research, and translate high-level concepts into concrete
marketing messages for an educated audience. The
secret to great writing The
secret to writing a great marketing communications lies in understanding
that the process requires more than just a strong writer, and more than
just someone who understand the nuts and bolts of the product.
Writing a great white paper, website or other marketing
communication requires the ability to
comprehend technical information, the focus to take the project from
concept to completion, and the strategic writing skills and
marketing savvy to translate that information into a readable document
that inspires results. Outsourcing
your project to a marcomm professional combines the best of both worlds;
an expert technical marketing writer who is totally focused on the
project, saving valuable staff resources and providing a quicker
turnaround, AND a marketing professional offering an outside perspective
that can lend a breath of fresh air to the project, and even bring to
light previously overlooked advantages or value-adds. Intuitive
Business Communications
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